Reality it is the most dynamic brands available on the market, it has never deviated from the strategy initially outlined by company founder Edouard Heuer in 1860 in the Swiss Jura: to make the most appropriate, reliable pieces possible.TAG Heuer initially developed a name for itself in the realm of high-level athletic competitions by possessing a wide variety of chronometry systems.Īlong with being among the initial to mass-produce pocket chronographs (1182), Here presented the oscillating pinion (1887), still used in most mechanical chronographs, and conceived the Mikrograph (1916), the earliest sport timer to measure time to 1/100th of a second. With manufacturing of around 400 thousand wrist watches per year, TAG Heuer ranks fourth among international up-market sport watch suppliers. As can be surmised from the previous sentences, this Swiss company bought by LVMH in 2001 is characterized by its obsession with the chronometric accuracy. Of course this has not been the first occasion TAG Heuer had separated itself from the crown in '02 TAG Heuer garnered much interest with the launch of the Micro-timer, the only digital watch available on the market accurate 1/1000th of a second. Considering the fact that 90 % of chronographs are quartz and simply estimate time to a tenth of a second, the Caliber 360 heralded a major accomplishment. In 2005, TAG Heuer made headlines by bringing out the Caliber 360, the best mechanical chronograph exact to 1/1,oooth of the second. In the duration of lots of years TAG Heuer has created a completely new standard in sport swiss watches by delivering chronographs reliable to tenths, hundredths, and in many cases thousandths of a second, and also by maintaing an edgy design supported by innovative aspects.
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